Shofer's Furniture
Shofer's Furniture
Technologies Used: Drupal, Social Media Networking, Websites
Challenge: Shofer's Furniture wanted to expand its digital presence with a dynamic Web site that would help drive sales to the store, promote its inventory and complement its television and print advertising efforts. Leads were not being captured online and there was no integration with social media channels such as Twitter and Facebook.
Solution: Working with Shofer's management team, VMT designed and developed a robust Web site using Drupal, an open source content management system that can be easily modified by in-house non-technical staff. The new Web site included a blog, an image gallery that features the company's products and incorporated an e-newsletter for customers. VMT's proprietary software application, VCOMP was also part of the deployment. This unique application supports Shofer Furniture's Brand Evangelist program whereby its team can automatically share content generated by Shofer's with their contacts on Facebook and Twitter.
Results: Shofer's Furniture is now able to capture and respond to lead information online and in real time. The company can also show its TV commercials online and can easily share its expertise in home furnishings and design with prospective customers via its blog. Shofer's also now has a presence on Twitter and Facebook and its customers and employees have become some of its best brand evangelists.
