Hair Cuttery

Hair Cuttery

URL: http://www.haircuttery.com

Technologies Used: Social Media Networking, Websites

Challenge: The marketing team for Hair Cuttery needed to rely extensively on its internal IT department to maintain and update the company Web site on a daily basis. The IT department was diverting its resources to this task and taking them away from more strategic activity. At the same time, the marketing department wanted to integrate social media into its branding campaigns as well as leverage its stylists to promote the brand. The existing Web site could not easily accomodate these needs without intensive technical effort.

Solution: VMT built a rich multi-media Web site for Hair Cuttery using DotCMS, an open source content management system. The new Web site also includes links to Hair Cuttery's presence on Twitter, Facebook, MySpace and You Tube. Non-technical users across the company were trained on how to upload content and images to the system and now the Marketing department can perform simple routine updates to the Web site without intervention by the IT department.

Results: The new Web site met all of the critical business objectives set forth by the corporate marketing team. No longer do they need daily intervention by the IT department to update content and the company is now at the forefront of best practices with social media as a customer marketing tool. The new platform incorporated the company's gift card program, included the addition of two blogs (one for corporate messages and one for style tips). Visitors can also preview videos and the latest TV commercials and download coupons for promotional items. For customers searching for the closest Hair Cuttery salon a Google map provides directions. In addition, Hair Cuttery's Brand Ambassador program is planned to be integrated into the Web site to enable stylists to readily promote the company messages to their extended networks. All in all, Hair Cuttery is much better positioned in the digital world.